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Research papers

The Dutch outdoor study

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results. This paper describes the research...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi
Company: GfK
June 20, 2003
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Citation

van Meurs, Kloprogge and van der Kooi (2003a, June 20). The Dutch outdoor study . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-dutch-outdoor-study-